Ain't Your Mama
For this project, we were engaged by a Madrid-based startup in the Laundry Services business. Tasked with developing a comprehensive Brand Strategy and Brand Identity, our mission was to establish a brand from the ground up, resonating with emotions, dedication, nostalgia, and a clean aesthetic.
Location
Madrid, Spain
Description
Our goal was to create a brand that truly connects and resonates. We started by understanding the essence of dedication, going beyond just a name to develop a complete Brand Strategy. This strategy focuses on capturing the unmatched dedication of mothers, with the aim of evoking universal emotions.
Services
Brand Idenity Brand Strategy Naming
In shaping the brand identity, we took a blend of classic charm and modern flair. Mixing classic and new styles isn't just a cool design choice – it shows our love for both tradition and new ideas. As a finishing touch: We may not be your Mama, but we bring her dedication to your laundry experience.
We built this brand with the spirit of a mother's love and dedication, inspired by their endless commitment in everything they do.
